What Do You Do Differently?
What Do You Do Differently?
This is a typical marketing question for determining your unique selling proposition. Your answer helps you distinguish yourself and your business from the rest of the pack. However, I ask this question in a different context here.
When you think your idea may “get lost” in a sea of similar ideas, ask yourself, “What do I do differently?” See if you can relate how something you do differently overall can apply to your idea.
Here’s an example:
I have a ton of new information product ideas. So do a lot of speakers, coaches, trainers, and other information-based entrepreneurs. There are a lot of ways in which we can convey our knowledge and expertise. While I am good at in-person facilitation and writing, what I do differently is combine an impromptu (yet professional) electronic recording with a physical product and regularly use the US Postal Service as my distribution channel to my engagement community. When I pitch my product ideas to potential supporters I emphasize the value of my differentiation in a mobile device world.
What do you do differently? Make an otherwise “common” idea stand out, and be sure your differentiation is in your idea messaging.
My goal is to serve you with resources and strategies that help you clarify, organize, and implement your ideas.
Sylvia Henderson, Your Idea Coach
Author: “Hey, That’s MY Idea! How to Communicate and Get Recognized for What You Know and Think”